The elevator pitch for any blog post, is its title. If that is the worst in the face of the earth, your blog could not be saved.
A strong, witty, catchy title is very very essential. If you could convince yourself to click on the link after seeing your title, then that is THE title, your readers would surely read.
Getting attention is the difficult thing to do. Once that is achieved, if your blog post is good enough, that would do the magic on the readers.
In this post let us just see the DON'Ts of writing a post title.
- Long titles
- Frighteningly Big number in your title
- Difficult to understand words
- Expressing indecision in your title - not being confident
- Not being honest to your title
- Having spelling mistakes
Having a brief about your post is not what title serves for. Make the title as crisp and terse as possible. Titles should be short and interesting.
They act like taglines for your post - catchy, witty, yet informative. It should publicize your post.
Many know the advantage of having a long list - it helps you find readers quickly. Why? People love lists and if it is a 'Grande' - who would hate it. Right?
There is a catch, there is a number range for everything. Never write exhaustively long lists.
It could help people finding you through search but won't help your dedicated readers.
I agree that it also depends on the kind of post and kind of audience you are catering to.
But generally, any list beyond 100 is just an overload of information, your readers need to wade through.
Provide a customized, well researched, small list of useful links, so it achieves the purpose.
Ideally I prefer a list less than 20.
Supercalifragilisticexpialidocious = Excellent. Excellent could have made this post title more readable and less frightening :) and more clickable.
Titles are a limited characters area in your blog. You could not be writing at your own whim. So. Knowing small, to the point words would help.
But choosing them at the cost of readers hating them is not correct. There would always be a better alternative which is easily understandable and widely used - Choose them.
'Might/Could' kind of words sometimes warrant the real indecision or confusion you are in while writing a post.
But otherwise, whenever you are sharing your ideas or opinions, try to avoid such words in your post title.
If it isn't useful, readers would make the call. You need not fret about it.
As promised in the title, write a relevant and appropriate post.
Cover what you said you would cover in the post body. Having 100s of interested readers devouring your post, just to find it worthless... hurts... hurts bigtime.
Even if you miss to spell check your blog, do spell check the post title.
You can't know - A spelling mistake in your post title could have cost you a place in the first page of google. A fumble in the keyword - that is all it takes to miss the top spot.
These are some of the things that need to flash in your mind in those couple of seconds when choosing the blog title.
I have tried to come up with the most stinking title, I could think of. So that you could relate to what I am saying :). Hope it helped.
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What are the things that annoyed you on seeing some bad post titles. What are the mistakes you had done before while choosing titles?
Share your thoughts in the comments section.
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Picture Credit : mwparenteau
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